You built something amazing.Why does it feel like it's running you?
The phone that never stops. The decisions only you can make. The team that means well but still needs you for everything. It wasn't supposed to be like this.
Trusted by Leaders at
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Simplify to Amplify® Methodology
Plus 40+ organizations including
Where Your Week Actually Goes
Most leaders lose 4-8 hours/week to fixable friction. Here's what we hear:
Email before breakfast
47 min/dayChecking emails before you're out of bed
Firefighting
2.5 hrs/dayProblems that should solve themselves
Decision bottleneck
15+ dailyDecisions only you can sign off on
Meeting overload
3-5 hrs/dayMeetings where you're not really needed
After-hours work
8+ hrs/weekCatching up when everyone's gone home
No real breaks
0 daysCan't disconnect on holiday without "checking in"
You're not broken. You've outgrown how your business runs. That's fixable.
Reclaim 4-8 hrs/weekImagine if you could...
This isn't about working harder. It's about building a business that doesn't need you in the middle of everything.
Leave at 5pm without guilt
Because your team handles the day-to-day without needing you to sign off on everything.
Take a proper holiday
Two weeks offline. No "just checking in." No 47 messages when you land.
Stop being the firefighter
Problems get solved at the level they occur, not escalated to you.
Reclaim your weekends
Saturday belongs to you again. No laptop. No "quick calls."
Trust your team
Not because you hope they'll step up, but because you've built systems that ensure they do.
Remember why you started
Leading a business you enjoy, not just one you survive.
Clients typically reclaim 4-8 hours per week—hours that were spent doing work someone else could handle. Those hours go back to what only they can do. And to life outside work.
Don't Take My Word For It
Marcus Chen
CEO
Meridian Industrial Solutions
32 employees · NZ
Verified on LinkedIn
I went from 70-hour weeks to leaving at 5pm most days. My team now handles 85% of client issues without escalating to me. I actually took a 2-week holiday—first one in 4 years.
David's 8-Week Transformation
Managing Director, Industrial Services Company • 45 Employees • Auckland, NZ
BEFORE Coaching
65+ hours/week
Working weekends, no family time
15-20 decisions/day
Team escalating everything
0 holidays
Couldn't disconnect for 3 years
Revenue plateaued
No time for strategy or growth
AFTER 8 Weeks
45 hours/week
Home by 5:30pm most days
3-5 decisions/day
Team handles 80% autonomously
2-week holiday
First real break in years
+22% revenue
Finally working ON the business
20hrs
Hours reclaimed weekly
75%
Fewer escalations
22%
Revenue growth
8
Weeks to transform
“I thought I'd have to choose between growing the business and having a life. Jimmy showed me I was just solving the wrong problems.”
— David R., Managing Director
You're Not Doing Low-Value Work
You're doing someone else's high-value work.
That decision you just made? Important. That problem you just solved? Critical. But here's the question that matters: Should YOU have been the one to do it?
83%
of what you do each day could be done by someone else
But...
you've convinced yourself "only I can do this"
17%
is work that genuinely requires you—and you barely touch it
"Could someone on your team approve that?"
They could. You just don't trust the system yet.
"Did you NEED to be in that meeting?"
No. But you went because you always have.
"Was that problem yours to solve?"
It was—three years ago. Now it's holding you back.
"Are you leading, or just... doing?"
Be honest. When did you last work ON the business?
What if you reclaimed those hours?
Not to work more. To work on what actually moves the needle—and to have a life outside of it.
4-8 hrs
reclaimed weekly
Investment: £8k-£25k
ROI typically visible in month 1
Coaching That Doesn't Stop When the Call Ends
Most coaches give you an hour a week and hope for the best. We give you a complete AI-powered leadership platform that keeps you supported, accountable, and progressing between every session.
Your private coaching portal — accessible 24/7 on any device
Traditional Coaching
- One session a week, then radio silence
- Insights fade by Wednesday
- No one checking if you followed through
- Momentum dies between sessions
- Your team gets nothing
Coaching + Aiden AI
- 24/7 AI coach trained on Jimmy's methodology
- Weekly check-ins that keep you honest
- Goal tracking with visible milestones
- Leadership journal with AI-powered reflections
- Free access for you AND 2 team members
How You're Supported Between Sessions
Six integrated tools working together so you never lose momentum.
24/7 AI Coaching Chat
Stuck at 10pm before a tough conversation? Aiden is there. Trained on Jimmy's frameworks and your coaching history, it gives you practical, personalised guidance any time you need it.
Goal Tracking & Milestones
Your coaching goals aren't sticky notes — they're tracked, measured, and visible. See your progress week to week and celebrate wins you might otherwise overlook.
Leadership Journal
Capture your reflections, wins, and challenges. Aiden analyses your entries over time, surfacing patterns and growth you might not see yourself.
Weekly Check-Ins
A structured reflection each week that keeps you honest. Rate your progress, flag blockers, and arrive at your next session with clarity — not guesswork.
Personalised Learning Plans
AI-generated development pathways tailored to your assessment results, goals, and coaching themes. Not generic content — a roadmap built for you.
Session Summaries & Actions
Every coaching session is captured with AI-generated summaries, action items, and key themes — so nothing falls through the cracks.
Your Team Grows With You
As a 1:1 coaching client, you get complimentary Aiden access for yourself and two team members. Because real transformation doesn't happen in isolation — your direct reports get their own AI-powered coaching support, leadership assessments, and learning plans. When your team develops alongside you, the changes stick and the business transforms faster.
You
Full coaching + Aiden
Team Member 1
Aiden AI access
Team Member 2
Aiden AI access
Aiden AI
Your leadership coach — available 24/7
“I committed to delegating the weekly ops meeting but I'm finding excuses to attend. How do I break the pattern?”
“This is a common pattern we've been working on. From your journal, the root cause is fear of losing visibility, not lack of trust. Here's what worked for you with the finance meeting last month: 1) Brief your delegate beforehand... 2) Get a summary after, not live...”
Trained on Jimmy's coaching methodology • Personalised to your coaching journey • Confidential and private
Aiden doesn't replace your coaching — it amplifies it. Between sessions, you're held accountable by weekly check-ins, guided by AI that knows your history, and supported by a platform designed to make change stick. Human insight meets 24/7 intelligent support.
Is This Right For You?
This Fits If...
- You've built something successful—but it's consuming you
- You lead a team (5-500) and feel responsible for everything
- You know something needs to change but can't see what
- You're tired of "just push through it" being the answer
- You want your life back, not just better metrics
Not Right If...
- You're looking for validation, not change
- You want a quick fix without doing the work
- You're not willing to look honestly at what's broken
- You believe "this is just how it is" in your industry
- You're not ready to lead differently
How We Work Together
Results, not dependency.
Free Diagnostic Call
Free15-min call to understand your situation. No pitch, just clarity.
Deep Assessment
Week 1-2Team dynamics, decision flows, meeting structures. Find the pressure points.
Intervention Plan
Week 2-33-5 high-impact changes that free up the most time, fast.
Implementation + Aiden AI
OngoingWeekly coaching sessions backed by your AI-powered platform. Aiden keeps you accountable between sessions with goal tracking, weekly check-ins, a leadership journal, and 24/7 coaching chat. Your two nominated team members also get Aiden access, so the change is never just happening at the top.
Independence
90-180 daysSystems that run without me, just like a business that runs without you.
100%
GUARANTEED
The First Session Guarantee
If our first session doesn't give you at least one immediately actionable insight you can implement today, I'll refund you in full. No questions asked.
Why Listen to Me?
Because I've been exactly where you are. As a British Army officer, I learned to lead under genuine pressure. As a Corporate General Manager, I carried P&L responsibility.
Now I've spent 8+ years working with 3,000+ business owners across 10+ countries. I only teach what I've personally tested. Every tool comes from real-world application.
92%
Recommend
10+
Countries
8+
Years
10K+
LinkedIn Followers
Frequently Asked
How much does coaching cost?
How quickly will I see results?
What's included with Aiden AI, and does my team get access?
Do you work with US, UK and NZ clients?
What if I'm not sure this is right for me?
Tell Me About Your Situation
Fill this out and I'll personally review your challenge. If I can help, I'll reach out with specific suggestions.
Ready to stop feeling overwhelmed?
15 minutes. No pitch. Just an honest conversation about what's going on and whether I can help.
- Get clear on what's actually causing the overwhelm
- Understand why working harder isn't the answer
- Leave with at least one actionable insight (guaranteed)
A year from now, you'll wish you had started today.