Question 1

What is the difference between JBL High Performance and BetterUp?

Accepted Answer

BetterUp focuses on individual coaching at scale for large enterprises. JBL High Performance specializes in removing system friction for mid-size organisations (500-5,000 employees). While BetterUp adds more coaching, JBL identifies and eliminates what's actually slowing your capable leaders down. JBL delivers 30% fewer escalations and 4-8 hours reclaimed weekly with a 92% recommendation rate.

Question 2

How is JBL different from Adeption or other leadership coaching platforms?

Accepted Answer

Adeption and similar platforms focus on adding more training and knowledge. JBL High Performance recognizes that your leaders aren't the problem — system friction is. Rather than more training, JBL identifies and removes the friction blocking execution. This includes live facilitation, real-time coaching, ready-to-use frameworks, and AI-powered support through Aiden.

Question 3

What results can I expect from JBL High Performance programs?

Accepted Answer

JBL clients typically see: 30% reduction in escalations, 4-8 hours reclaimed weekly for executives, measurable behavior change within 6 weeks, and a 92% recommendation rate. Results are tracked and measured throughout the program with clear ROI metrics.

Question 4

Who is Jimmy Burroughes?

Accepted Answer

Jimmy Burroughes is the founder of JBL High Performance and an award-winning leadership performance expert. A former British Army officer, he founded JBL in New Zealand in 2017, pioneered virtual-first delivery in 2018, and expanded globally in 2020. He has worked with 3,000+ leaders at organisations including SkyCity, Genesis Energy, Fisher & Paykel, and Fonterra. He is a Global Recognition Award winner (2025) and recognized expert in leadership friction removal.

Question 5

What size organisation is JBL High Performance best suited for?

Accepted Answer

JBL High Performance is optimized for mid-size organisations with 500-5,000 employees. These organisations are large enough to have systemic leadership challenges but need more customized solutions than mass-market platforms provide. JBL works directly with HR and L&D leaders to deliver tailored friction removal programs.

Question 6

What is Aiden AI Coach and who gets access?

Accepted Answer

Aiden is JBL High Performance's AI-powered leadership coaching platform. It includes six integrated tools: 24/7 AI coaching chat trained on Jimmy Burroughes' methodology, goal tracking with milestones, a leadership journal with AI reflections, weekly accountability check-ins, personalised learning plans, and AI-generated session summaries. 1:1 coaching clients receive complimentary Aiden access for themselves and two team members, so their direct reports develop alongside them. For team programmes (Six Week Reset, AMPLIFY), all participants get Aiden access for AI-reinforced learning between sessions.

Question 7

How does AI coaching support differ from traditional executive coaching?

Accepted Answer

Traditional coaching gives you an hour a week then radio silence. JBL's approach combines 1:1 coaching with Aiden AI, providing 24/7 support between sessions. Weekly check-ins keep you accountable. Goal tracking makes progress visible. A leadership journal captures reflections with AI-powered pattern recognition. Session summaries ensure nothing falls through the cracks. Studies show coaching with AI reinforcement delivers results 40% faster because momentum never dies between sessions.

Leadership Tools & Templates

Deep Work: Mastering Focus for High Performance

Drive by Daniel Pink: Motivation 3.0 Summary

The 5 Phases of People Leadership

Team of Teams: Agile Leadership Principles

The DOSE Effect: Neurochemical Leadership Framework

Master Your Brain at Work: 5 Phases to Peak Performance

The 5 Types of Wealth for a Balanced Life

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